Eat more! ( Friday 03 August 2007 )

Refreshingly innovative campaigns around the world are encouraging people to eat greater quantities of fruit and veg.

Aprifel in France has a simple approach to stimulating fruit and veg consumption: half the plate for any meal or snack should consist of fruit and vegetables. In the UK, the British Leafy Salads Association is building on previous success with a promotional booklet Are you getting enough? compiled by a salad squad featuring a nutritionist, journalist and fitness instructor. Recipes for side and main salads are included.

Spanish consumers will receive the 5 al Dia message via a radio campaign, school programme, newsletter and sales kit. Following its 5 am Tag programme, German schools are set to become Healthy Schools. The campaign includes instruction in healthy nutrition, exercise, tobacco abstention and team spirit. Fruit is being provided by a local fruit importer. The Fresh Factory in the Netherlands offers cool fruit and veg cocktails and surprising smoothies to a target market of young adults and the over-45s. Other projects in this country include distribution of two fruits a week in schools, the availability of fruit at the work place and promoting fruit consumption at sport events.

In Glasgow, 10 million items of fresh fruit weighing 1,300 tonnes is distributed to pupils every year. Meanwhile, young UK footballers are getting healthy eating messages from the English Schools’ Football Association. Go for 2&5 workshops is Australia’s answer to promoting a greater consumption of fruit and vegetables.

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